Massimo Dutti celebrates with party pomp its new store concept at the Takashimaya S.C a party and fashion presentation within the new space.
The establishment boasts of over 350 sq metres of retail space; with one seamless floor hosting the collections for men & women.
There is an exclusive SEA collection with cuts to suit the Asian women’s frame. You will also notice that the international design teams have started to add subtle detailing to their designs, and also added more leather bags and accessories towards the collection. There are also selected shoe designs that will run 35 to 42 for women, and 39 to 46 for men.
New global store concept
The new Massimo Dutti store image is based on a progressive evolution of the boutique concept that reflects the chain’s stores. The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and white marble are the dominant materials in the new architectural design that blends modern lines and classic details, the signature of the firm.
Campaign AW2016 by Mario Testino
Fall returns with a campaign seen through the lens of Mario Testino and the models, Sean O’Pry, Julia Hafstrom, IneNeefs and Steve Chevrin, interpreting Massimo Dutti in a Collection replete with unique fabrics, colours and sensations. This autumn, the identity of the Dutti woman is, if possible, even more feminine and extremely elegant at all times. For men, this season, a certain eclectic style seems to arise, and this is because men’s fashion is complemented with rocker slim fit jeans and well fitted pea coats.