Boss Eyewear Fall/Winter 2016 Campaign expressed by celebrity actor Eddie Peng

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In his second consecutive campaign for Hugo Boss – BOSS eyewear, Eddie Peng embraces masculinity and modern sophistication, qualities in line with the vision of BOSS. 

The ultra-lightweight and flexible  BOSS Fall/Winter eyewear styles are Retro inspired yet modern shapes that represents technical modernity in precision and dedication to traditional glasses making.

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Sharp and angular lines frame Eddie Peng’s chiseled cheek bones. Boss FW16 portrays modernity with a contrast of old world charm in sunglasses that feature acetate frame rims seamlessly contoured with temple stems in matte brushed gold refinement. The charming photos are juxtaposed in raw urban energy, which evokes an ethereal contemporary classicism in Eddie Peng’s Boss FW16 glasses ensemble.

Boss FW16 is truly a sight to behold and would allow the discerning glasses wearer to be at the frontier of trendsetting. Modern Eye wear maketh the gentlemen.  


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