Longines presents at Baselworld 2016

Screen Shot 2016-08-09 at 2.05.34 pmLongines recently launched a collection at Baselworld 2016 true to its elegant heritage. Petite faces decorated with gleaming stone patterns of star motifs, enthrall the adorned wrist with elegance. Trio La Grande Classique is a petite collection is enriched with fresh tonal colours. These creations display finely worked mother-of-pearl dials, decorated with a star background offered in a gradation of pink, blue or white. Diamonds encircled around the circumference enhance the dial’s delicate surface and the case’s gracious lines. Pink, blue or white alligator-skin bracelets echo the soft colours of the dial and harmoniously complete the set.

Screen Shot 2016-08-09 at 2.06.27 pm

Be captivated by  The Longines DolceVita – where steel and gold are combined to embody glamour and grace, the intertwined soft polished metals of rose gold and steel feature hints of modernity in its smooth gold links with the presence of sheer elegance in classic poise. The timeless glamour of these variations will not fail to impress women who have made charm a way of life. Screen Shot 2016-08-09 at 2.06.12 pmCelebrities who embraced the feminine collection wholeheartedly are sweethearts such as ambassadors of Longines Aishwarya Rai, Chi Ling Lin and Kate Winslet who adorn Longines DolceVita in glamorous pursuits.

Longines Mini – When watchmaking becomes a brilliant sparkle of petite jewellery refinement. Delicate in design yet outstanding in distinctive Longines identity, Longines Mini takes the stage with Pride of Swiss. Following in the footsteps of the “small is beautiful” trend, this miniature watch adorned with diamonds and set on bright straps will seduce women for whom elegance is in the details. Its multiplicity of colours will enable every woman to match their watch to their outfit, for daytime or for evening, while its classic design makes it a piece that can be worn on any occasion.

Longines MINI

Longines Mini, This tiny piece, delicately adorned with diamonds has straps in luminous colours from vivid red, to soft lavender, trendy beige to chic black. Each variation brings a personal touch and gracefully adorns its owner’s wrist. This show stopping design is stacking friendly to share your wrist with desirable leather and diamond gold bracelets alike.

Screen Shot 2016-08-09 at 2.07.07 pmCelebrity Aishwarya Rai adorned The Longines Equestrian Collection

As a token of its long-running passion for equestrian sports and its commitment to its lady customers, Longines expands The Longines Equestrian Collection with the creation of new models inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. While remaining true to the elegance that characterizes the winged hourglass brand, these models have been created as an allegory to the equestrian world. A unique cushion shape face, the show bridle Longines design breaks convention and stands out in the world of horology.

Screen Shot 2016-08-09 at 2.07.20 pm The Swiss watchmaking brand Longines again draws inspiration from its multi-faceted heritage and emphasizes its long tradition as a designer of railroad watches. Inspired by a timepiece from the 1960s, The Longines RailRoad mirrors the sober and characteristic aesthetic of this model, as well as its technical characteristics.

Punctuality has been a vital ingredient in the development of a secure and reliable railway service. With this in mind, a precise and good quality timepiece constitutes a must-have piece of equipment. The Longines RailRoad is inspired by a model developed in the 1960s that was worn by railwaymen and fulfilled specific requirements in terms of aesthetics, quality and precision. The letters “RR” (for Rail Road) that were seen on the original dial can also be seen on the current dial. The complimentary indication “280” that was seen on the original dial and referred to the timepiece’s calibre of movement, has been replaced by the inscription “888” on the reissued model – which is nod to the movement that drives the new Longines Railroad.

The Longines RailRoad mirrors the sober and characteristic aesthetics of railway watches. The 40-mm diameter steel case houses a highly reliable L888.2 automatic winding calibre, produced exclusively for Longines. Ensuring excellent readability, the off-white polished dome dial displays an hour circle composed of large black Arabic numerals – with a 0 instead of a 12 – and a 24-hour scale subtly enhanced by black shiny hands. A minute ring enhances the reading of the time.

A clean face and modern outlook dial, the railway watch promises clarity in reading and a precise in-house movement. Creative with its 0 reading position at 12’o clock, Longines makes time a pleasure to keep.

All in all, a collection that epitomes glamour and elegance, absolutely the endearment of Longines’ timeless beauty.


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