Qoo10 launches first-ever blogshop runway show

Showcasing and celebrating the best of blogshop fashion, Qoo10 presented a lineup of 40 wardrobe staples and funky getups, ranging from eye-popping motifs and colourful geometrics to elegant florals on a backdrop of pastel palettes. More than 200 guests attended the vibrant event featuring outfits from five local blogshop labels (Label Dibs, Topazette, Glam & Mod, Flaunt.cc and Karl Rosenfield) and runway appearances by Asia’s Next Top Model Cycle 1 alums, Kyla Tan and Rachel Erasmus.

Carefully curated looks aligned with each blogshop’s inspiration and story were showcased in the runway show. models strutted down the runway dressed in edgy yet wearable designs in loud prints. The dresses featured silhouette hugging rock chic, thought provoking pop art, flowing dresses matched with sheer skirts for elegant evenings, and some even drew inspiration from baseball sports with large numerals and contrasting prints complete with matching baseball caps.


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