Audi Fashion Festival 2014 returns with a spectacle of new brands!

AFF 2014 Campaign Image 2

Audi Fashion Festival 2014 (AFF2014) returns with pomp celebrating fashion at its finest with distinguished fashion houses such as the likes of Carolina Herrera, Zac Posen, Roberto Cavalli, Missoni, Peter Pilotto and Nicola Formichetti for Mugler.

AFF2014 will bring forth its biggest showcase of home-grown Asian designers featuring the illustrious Prabal Gurung who designed dresses worn by the women who have the most style clout in the world influencing consumer purchases – such as the likes of Michelle Obama, The First lady of USA and Kate Middleton, The Duchess of Cambridge.

Remarkable designers such as Hansel, Saturday, Exhibit and Ong Shunmugam will be stepping on the runway platform for the very first time! Celebrated Asian designers Ashley Isham and Farah Khan will be proudly presenting at AFF 2014.

Highlights of the AFF 2014 platform:

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Unique structure and fluidity in design concept – London-based designer Thomas Tait is known for his clean, curve-linear silhouettes, Tait was most recently announced as one of the finalists of luxury conglomerate LVMH’s inaugural Young Designer Prize.

Rubin Singer Spring-Summer 2014 Collection

A confident and empower asethetic with Russian Couture roots – New York-based couture designer Rubin Singer also makes his debut in Singapore at the Audi Red Carpet Night, with a showcase of stunning pieces with strong precision and geometric cuts from his 2014 collection. His bold and elegant designs can be seen on Hollywood celebrities such as Heidi Klum, Beyoncé and Alicia Keys.
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AFF also welcomes homegrown designers a.w.o.l. and Triologie who will be showing the latest from their collections as part of the Singapore Designers Showcase. Designer Alfie Leong of a.w.o.l. will present his Fall/Winter 2014-15 collection featuring his signature style of draping and layering, while partners Sylvia Lim and Jennifer Neo of Triologie will showcase their Spring/Summer 2014 collection of dresses in uneven hemlines, cut-out textures and swirling skirts.

Most anticipated, the celebrated fashion house Oscar De La Renta will be the closing show for AFF 2014.

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I had an amazing time at the AFF2014 preview party where the media were presented with the current season’s latest looks which trended for womenswear water coloured floral prints on feminine silouhuette suits and dresses, while menswear was debonair gentlemen with sharp suits and preppy ensembles. The designs showcased were certainly wearable and functional for daily street chic. A celebration to kick off the fashion season of AFF2014 was certainly in order with balloons galore!

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