The Bershka store is split into three separate areas for each of the title collections, for teens to working adults, Bershka for working adults to customers in their mid-thirties and the signature Men’s line. The store has two main entrances for customer ease and is the only store that has an entrance leading directly into the Men’s collection.
An eclectic range of fabulous beach wear to rugged good looks of trendy denim cuts and vibrant abstract ethnic pattterns were the rage of Berksha’s large brand new sprawling store opening in Vivocity Singapore. Ms Shasikala from Heat Branding gave members of the media a run through of the boutiques myriad of party glam looks. DJs pumped up the beats to lend that essential party vibe.
I admired the well thought out looks with original blossoming geometric patterns which fully complemented Bershkas street style chic aesthetic. Lightweight soft clothing in fresh bursts of electric neon and prints for the summer head out in flamboyant spirit with.
The event showcased special collections flown in time for the launch. The current freshly minted portfolio included themes such as “Soft Summery” from the Bershka collection which saw subtle hues and summer-inspired apparel. “Global traveller” from the BSK collection featured bright floral prints and loud colours.
“Earth Lab”, part of the new Men’s collection, sported a portfolio of beach wear to dance club wear featuring tan and sandy tones.
The store is open from 10am to 10pm daily and is located at 1 Harbourfront Walk #01-58/60/63, Bershka is also found at ION Orchard, Marina Square and Bugis+.