Swarovski’s launch of Haute Couture Joaillerie fashionable saw the well-heeled crowd grace the glamourous cocktail reception which celebrated the opening of “Paris Haute Couture”. Guests were treated to a preview of 100 Haute Couture dresses on display at Hotel de Ville which was hosted by Nadja Swarovski and curator Olivier Saillard.
A first for the world of Haute Couture in Paris, the exhibition brought a curated collection of 100 Haute Couture dresses and outfits from the most coveted fashion couturiers. Guests were also treated to a detailed look at haute couture from conception to completion.
Swarovski has played an important role in the history of haute couture dating back to 1895, when Daniel Swarovski invented a revolutionary technique for cutting and polishing crystal, and began working hand in hand with couturiers such as Worth, Jeanne Lanvin, Gabrielle Chanel and Elsa Schiaparelli. Swarovski takes great pride in its close relationship with haute couture, a tradition and endearing relationship passed from generation to generation within the Swarovski family throughout the 20th century.
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