Fashion conscious consumers are now given the opportunity to make shopping purchases of the latest designers’ collections immediately off the runway through the world’s first ever live runway purchase platform.
The platform would enable consumers to not only enjoy live streaming runway shows which were broadcasted for previous Audi Fashion Festival shows, but now empower the fashion folk to support designers by making preorders and live purchases and secure their desired runway items.
Future Fashion Now would definitely revolutionise how consumers would be able to make immediate purchases from anywhere in the world without being physically present at a runway show! Audi Fashion Festival 2012 would be playing host to 13 emerging designer featuring their pre-Spring 2012 collections. The designers featured are born both locally and internationally as fashion has no global boundaries.
The designers featuring their runway collections in Singapore’s Audi Fashion Festival are:
Timo Weiland (New York), Jonathan Simkhai (New York), JUMA (New York), Maria Francesca Pepe (London), Yeojin Bae (Melbourne), Esther Perbandt (Berlin), saena (Berlin), Suecomma Bonnie (Seoul), VENNA (Hong Kong) as well as Singapore labels alldressedup, Dzojchen, Mae Pang and Max Tan.
Future Fashion Now would be attended by famous celebrities who would give their support to the emerging designer showcase: Korean superstars Lee Hye Young, Chae Jeong Ahn, and Uhm Jung Hwa will be in attendance to grace Future Fashion Now at Audi Fashion Festival 2012 to support designer Suecomma Bonnie.
Korean-born Australian designer Yeojin Bae will unveil her latest collection, YB J’aime, first stop at Future Fashion Now.