Jurong Point enhances the shopping mall’s shopping experience by rolling out a new privilege for shoppers known as Bespoke Styling Service. A mall level personal styling service; Bespoke Styling Service allows shoppers to make appointments with professional stylists who would take them shopping for a new outfit ensemble matching the shopper’s lifestyle and personality. Jurong Point’s 750, 000 sq ft retail space consists of 160 fashion outlets to keep one’s style updated.
This initiative kicks off on 1 December 2011 and engages FIVE renowned Singaporean stylists –Ms Jen Su, Mr Lionnel Lim, Mr Marcus AC, Ms Verna Tan & Mr Vik Lim, to help shoppers discover a more fashionable side of themselves. All these professional stylists bring a wealth of experience in styling, fashion design or retail experience and from working with print, broadcast and fashion shows, shoppers can be rest assured that their sartorial destiny is in expert hands.
“The “Bespoke Styling” service represents our foray to establish Jurong Point as a suburban fashion hub and we are planning for more fashion-centric events and activities in 2012 to engage and excite our shoppers!” enthuses Chief Executive of Starmall property management Mr Seet.
A media event was organised to showcase the experienced fashion stylists who presented their respective shopper subject’s transformational style makeovers.
BESPOKE STYLIST #1 – LIONNEL LIM
Stylist Lionnel Lim has more than 18 years of experience from fashion design to retail. As a Fashion Stylist, Lionnel worked for MAN and HOT Nouveau magazines and had interviewed international designers such as Karl Lagerfeld. A talented fashion designer, he has been the finalist of Her World Young Fashion Designers contest in 1981, and has sold both womenswear and menswear to major department stores.
For subject Accounts Officer Stella: Stella had indicated that she wanted something that is unique, practical and comfortable to take her from office to dress down. Within 2 hours, Lionnel had picked out the outfit to suit her personality. Lionnel chose for her a large polka dot Pencil skirt which served to elongate her legs with a highlight of colour from her green belt and a smart black blouse for a formal finish.
Stylist Lionnel feels that women should dare to embrace colours while his
fashion tip for men is to experiment with different styles such as harem pants for men, and recommended the wardrobe essential- crisp white jeans.
BESPOKE STYLIST #2 – VERNA TAN
Stylist Verna Tan graduated from Royal melbourne Institute of Technology (RMIT) in Australia with a Degree in Fashion Design & Merchandising and LaSalle International Fashion School (Raffles Design School) with a Diploma in Fashion Merchandising, Verna worked as a Costume designer with TV station MediaCorp Studios Pte Ltd from 2001 – 2006. After leaving MediaCorp, Verna started freelancing as a Fashion Stylist and worked with various publications, fashion shows, TV productions, TVC, print advertisements, events and product launches.
For subject Marcom executive Audrey Ong: Audrey had indicated tgat she wanted to leave her tomboy image comfort zone and move towards tasteful personal style. Stylist Verna had chosen for her darker colours on the bottom as she is heavier on the bottom. A selection of pastel colours was made for a more youth feel.
BESPOKE STYLIST #3 – MARCUS A C
Stylist Marcus A C It was as host and producer of Singapore’s first fashion-themed television programme, Fashion Forward, that Marcus discovered his knack for screen production both in front of and behind the camera. Since then, Marcus has been making a name for himself by working and appearing on various regional programmes including SuperModelMe, where he was invited to judge and style, as well as HP SPACE, on which he was the creative stylist.
Throughout Marcus’ 15-year career in the entertainment and fashion industry, he has also choreographed and produced events and fashion shows for clients such as Chopard, Breitling, Christian Dior, NIKE, G-Star, as well as the Singapore Fashion Festival Fringe Shows.
For subject Graphics Designer Kern Lim: Kern received a wardrobe update with the latest micro check check matched with crisp white jeans and white lace up shoes, which serves to elongate his legs. A camel jacket exudes effortless chic.
BESPOKE STYLIST #4 – JEN SU
Stylist Jen Su Designer and stylist, transformed her personal frustration of local fashion into that of love and passion for design and styling. Her designs and styling allow you to take a peep into fashion’s Pandora’s box. Her portfolio includes designing and styling for ION Sketchers Grand Opening and Spring/Summer Collection launch. She also designed for and styled local band, Mi Lu Bing, as well as several overseas artistes. More recently, Jen led the Singapore Team in the inaugural World Runway Show, a fashion styling competition-cumshow, held in Singapore Indoor Stadium and they emerged third placing after the United Kingdom and Japan.
For Subject Fitness Instructor Sammy Phua: Sammy would usually be spotted in T-shirts, track pants and track shoes. He required outfits for both sporty occasions and formal dress wear. Jen Su gave Sammy a wardrobe update with a selection of formal wear that incorporated a vertical striped slim cut shirt with a bright red skinny tie matched with a semi formal trousers with subtle zip detailing. For casual days, he was given a rocker attitude with a pink shirt and vest matched distreessed jeans.
Accessories were chosen for him as well- A large Ferrari metallic toned duffel bag and quirky sunglasses were part of his daily ensemble.
BESPOKE STYLIST #5 – VIK LIM
Stylist Vik Lim started in 1980 as a designer of menswear, womenswear and children’s wear for Courtelle Pte Ltd. Over the years, he has taken designer positions for various companies such as ASICS Singapore and First Stop Pte Ltd for the premium homegrown label, Celia Loe. In 1988, Vik was awarded a scholarship by Singapore Economic Development Board to Japan where he was trained under fashion designer, Hiroko Koshino, for specialisation in design and draping. Vik is currently a Consultant and Design Director of Tita Gallery (Chiangmai, Thailand), designing a range of exclusive home and fashion products, and he was Consultant Design Lecturer at Nanyang Academy of Fine Arts/School of Fashion Studies.
As a sought-after stylist, Vik has worked on fashion spreads for numerous publications as well as print advertising campaigns and television commercials for many retail, fashion and corporate brands and companies.
THE BESPOKE STYLING SERVICE IS DEDICATED TO SHOPPERS WHO ARE:
1. Looking for ideas for a stylish ensemble for daily wear to work or to special occasions,
such as Christmas parties, dinner dates, cocktail parties, wedding dinners, etc.
2. Looking to revamp their wardrobe and recreate their image.
3. Seeking professional style advice on how they can enhance their current wardrobe so as to exude more personal style.
HOW TO REGISTER FOR BESPOKE STYLING SERVICE?
Spend at least $500 within ONE day using a maximum of three combined receipts.
CONTEST: WIN A FREE “BESPOKE STYLING” SESSION (WORTH S$800), KEEP THE OUTFIT AND RECEIVE A $100 JP GIFT CARD!
From 1 – 15 December 2011, Jurong Point is giving you a chance to experience the
“Bespoke Styling” service (worth S$800), get to keep one of the selected outfits AND receive a $100 JP Gift Card! Five lucky winners will be picked and each prize is worth a total of about S$1,200!
To participate, you will need to submit a recent photograph of yourself, your contact details and a 50-word write-up on why you should win this Bespoke Styling service to email@example.com by 15 Dec 2011. Only the winners will be contacted.