H&M Spring Summer 2012

H&M invites you to experience Spring Summer 2012 with bright colour hues of yellow, orange and red. For the ultimate Summer, allow loud block colours to take front stage. Be adventurous and embrace the cheerful spirit of brilliant fluorescent colours on light weight fabrics to complement your wardrobe ensemble for next year’s Spring Summer 2012! The collection is slated to be sold from January 2012.

For Menswear: Work meets play for men at H&M this Spring 2012. Work and play merge to create a masculine wardrobe without boundaries. Colours and fabrics are crisp and optimistic. A nautical selection of new blues and khakis worn with bold stripes, matched with leather brogue espadrilles or boat shoes creates a laid back nautical vibe. Vivid shades of yellow and orange act as accents for the uptown meeting of business and leisure known as “bleisure brights”

Sports is a key influence , with functional parkas and anoraks as the essential outer layer, while tailoring introduces a sense of softness to its shape, with the smartest of suits having a looser relaxed feel for Spring.

“The silhouette is very important, mixing slim with volume and lean with cropped, while neutrals and blues are matched with strong accent colours to make a real statement,” says Andreas Lowenstam, H&M’s head menswear designer.

Images: H&M

For Womenswear: Sharp and soft shapes for women this Spring 2012. Tailored and fluid are the silhouettes for this collection, with a mix of tailoring and romantic femininity that brings infinite possibilities for personal style. For a soft shape, opt for kimono-style draped jackets and wrap dresses accessorised with bangles and sunglasses in brilliant white. Bright orange is matched with turquoise and whites for the essential feminine summery outfit.

“I love the well dressed, grown up mood of the season that is still easy to wear and can be styled in many different ways. New fabrics play an important part this season and add newness to already known shapes.” says H&M’s head of design, Ann-Sofie Johansson.


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