Uniqlo Singapore holds it’s first ever product showcase in Singapore at Marina Bay Sands Singapore on 21 October 2011.
Naoki Otoma, Fast Retailing group executive vice president shared Uniqlo’s performance in both Singapore and Malaysia’s market, and projected strategic global growth direction.
Satoshi Onoguchi, managing director for Uniqlo Singapore and Malaysia presented the technology behind new innovative Winter products such as Warm Pants, HEATTECH Jeans, UJ and UIP.
UNIQLO Innovation Project
After the insightful presentation, we were ushered to the exhibition area where experential activities were demonstrated on the water repellent jackets- a demonstration of how a wearer would be well protected from wet conditions as UNIQLO’s material repels water droplets:
One could always depend on Uniqlo’s dynamic Research and development known as “UNIQLO Innovation Project” to create the ultimate functional wear. Product lines include Light packable water repellant jackets and wind proof jackets which are luxurious to touch with a bonus of being available in attractively vibrant shades.
Ultra Light Down jacket
The Ultra Light Down jacket was made even lighter to a tune of 199 grams, making a return with denser lining of insulation to keep the wearer warm. We were presented with a visual panel that showed the minimal space it occupies in a luggage:
HEATTECH showcased products which featured odour control for men and soft texture for women. HeatTech revokes conventional sensibilities of wearing more layers, it seeks to generate heat with a single light layer of clothing that stays closest to the body:
UJ features jeans are categorised into 3 different innovative products to separate different functional aspects. The first product- Premium Kaihara denim material is a coveted material for the discerning denim connoisseur. The second product – HEATTECH jeans that blend HEATTECH yarns into the denim fabric. The third product – Windproof jeans for men wiich has a mid layer made from urethane film to keep your legs warm during a chilly day outdoors.
Here are a few of my favourite His and Hers winter pieces styled by UNIQLO:
The UNIQLO Innovation Project collection will be launched on 22 October 2011 at UNIQLO 313@Somerset!