An amazing one night only event not to be missed! Women’s Fashion Week Asia collaborated with The Shoppes at Marina Bay Sands Singapore to launch the debut of VIP Fashion Night Out.
Marina Bay Sands was filled with buzz and activity from participating shops on 13 October 2011, 6 pm. A multitude of brands at The Shoppes were involved to create an exciting and memorable experience for the public. All customers were treated as VIPs with a kaleidoscope of thrilling activities organised to keep one happily occupied.
For the media, an interesting itinerary was planned. We first gathered at our meeting point- a champagne bar which served free flow champagne and juices:
The tour started off with a creative styling session at Juicy Couture’s boutique. Juicy couture was previously all about velvety soft jogging attire, the brand has now evolved to include Manhattan street chic dresses and accessories like bags and shoes.
Model Yani in her previous outfit.
Participants were to create new outfit ensembles for female models. I had teamed with Yahn Adam and Jacob Isaac for this segment, our model Yani patiently waited while we shopped around to pick up clothes and accessories. Our inspiration was drawn from American hit TV serial Gossip Girl’s lead character and style icon Blair Woldorf- A gorgeous printed dress was paired with a structured navy blue peacoat for that Manhattan upper east side chic vibe. Accessories such as a scarf were added for a touch of feminity:
Model Yani after fashion styling (Right)
We had an awesome time fashion styling and taking photographs with the Juicy Couture models.
A variety of contemporary utilitarian bags for every occasion in a variety of fabulous fresh colours and (even leopard prints), well suited to carry your daily necessities with a touch of elegance.
Following which we visited Salon 360 to learn about their salon services.
One might think that salons only provide haircuts. On the contrary, this luxurious salon provides extra services such as manicures to match your evening outfit, isolated message therapy rooms to get you away from the hustle and bustle of shopping and dermatological skin and scalp examination.
The last stop was to Limited Edition Chamber- a lifestyle footwear provider in Singapore.
A member’s card only access to an exclusive shoe vault.
Futuristic anti gravity sneakers worn in “Back to the Future” movie
I felt like a kid in a candy store looking at the wide variety of brands and designs carried by Limited Edition with the likes of Android Homme and Jeremy Scott. The vault was opened for public viewing exclusively on Fashion Night Out! We entered in awe and scrutinised each pair.
We ended the night’s fun with a decadent TWG dinner:
Other supplementary activities included a photo booth, a popcorn vendor and a manicure station to get your nails all ready for Women’s Fashion Week:
A roving fashion show was happening simultaneously with brands showcasing their best designs on models:
Party-goers fret not! After parties were happening at both Avalon and luxury club Pangaea.
For the Fashion enthusiast, a public showcase of ready to wear (RTW) would be presented on three days this week:
7pm HERVE LEGER
5pm MAX MARA
2pm TOMMY HILFIGER / HILFIGER JEANS / BROOKS BROTHERS
5pm PAUL & JOE
Be sure to drop by!
Photos courtesy of Marina Bay Sands- Women’s Fashion Week.