H&M’s Winter Collection 2011 reaching destination Singapore

Singapore awaits with bated breath for the opening of Swedish fast fashion giant, Hennes & Mauritz (H&M) at Orchard Road’s busiest cross section, with renovation almost completing at Orchard Building. The first ever store in Singapore will be a vast 30,000 sq ft store, occupying three levels. The first two floors will stock ladies wear, and the 3rd floor will stock men’s and children’s wear.

H&M is desired by countless followers worldwide with its worldwide stores buzzing with streaming customers. H&M would definitely be a hit with Singapore, do check it out to update your wardrobe with the latest coveted designs when it officially launches on 3rd September 2011!

H&M would be launching its winter collection in Singapore, just in time for our rainy season!

Retro glamour with highlights of block fluorescent colours look to reinvent how the fashion industry defines winter wear!

Here are the looks:

Photos: H&M

Photographer : Andreas Sjödin

Women’s collection

The women’s collection has notably shifted from the norm of traditional winter colours such as full grey and black. A collective adaptation of cheerful palette of block colours are poised to create energy in this winter collection!

Block colours with hues of yellow, purple and turquoise blue matched with touches of shiny patent create a new winter standard.

A short sleeve purple top with turquoise blue pants! An extraordinary marriage of colour!

The yellow dress looks to be a show stopper with its unique shaped round collar.

The ruffled purple balloon design short skirt! Looks like a must have for fashionable girls.

The Men’s collection

Geeky chic is seen to be in trend for the men’s collection, very much wearable especially in overtly air-conditioned shopping malls which locals tend to inhabit most of the time. The key is to layer on!

Sweaters in the traditional winter colour grey are improved with a mix of bold yellow stripes. Tailored slim fitting grey pants look be to in trend for the winter to come!

Love the dark grey hoodie! Comfortable luxury!

Check out the dark blue knitted long cardigan! Simply evokes out a sartorial vibe!

Bag alert! A functional bag that the model is holding looks structured and utilitarian for a daily
work document and laptop bag.

Geek chic never looked so good. A charming retro glamour fluorescent blue on red check coloured shirt fitted with suspenders on a dapper suit topped with a bow tie could bring you from 9-5 office meetings to evening clubs.

Long jackets are synonymous with old school luxury!

A dapper 3 piece striped power suit for a polished gentleman to look his best.

A timeless essential for every man’s wardrobe!

Check out H&M’s Facebook page to keep in touch with the happenings!

H&M Singapore webpage

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