UNIQLOOKS Local Contest
UNIQLOOKS is a global online platform for UNIQLO that will make it simple for people around the world to share and enjoy UNIQLO. Leveraging on the power of connectivity, UNIQLOOKS is a portal to unprecedented fashion fun.
The competition searches for the Top 10 UNIQLOOKS entry uploaded from Singapore, from which 2 Grand Prize winners will be picked. These grand prize winners get an all-expense-paid three-nights stay for two in New York, exclusive invite to UNIQLO’s 5th Ave Global Flagship Store Opening party and be the cover faces for Catalog magazine.
Famous VJ Utt gets the competition runway event started!
Guest Judge Felicia Chin looking stunning in a sequin gold, blinged up slim cut dress and leather jacket.
The panel of judges: Celebrity stylist Trey Wong, artiste Felicia Chin and URBAN editor Tee Hun Ching. Other judges not in the photo are Celebrity makeup artist Clarence Lee, MTV VJ Holly, two managing directors of UNIQLO Singapore, Satoshi Onoguchi and Albert Chew.
Uniqlo’s fresh and bright coloured basic tees were utilised by the competition’s participants for the runway show at Ion Sky. I was astounded by the level of creativity showcased by the participants, matching their entire outfits in the most fashion forward street style with highlights of bold colours on their UNIQLO tee shirts, epitomising the cheerful spectrum of colours attributed to the UNIQLO brand image. Most importantly, the contestants worked the runway like they were professional models, this was a pleasant surprise as most were amateurs to the fashion scene.
The runway competition begins for the TOP 20 looks!
Creativity was being promoted! The participants upped the ante by dressing up basic tees and tank tops with a kaleidoscope of blazers and denim shirts which are very much trending in the current fashion landscape.
What took me by surprise were the bottoms selected, they were well thought out, the girls used patterned skirts, high waist cut shorts, 3/4 pants and even a dressy pleated skirt embellished with a belt to create a glamourous evening look out of the humble t-shirt! Competition was definitely demanding as contestants were geared with full determination to win the trip to New York City!
The Top 10 looks after the guests and judges have decided who appealed and should move on to the next round:
Sartorial choices could be seen on all top 10 contestants. Ranging from dapper suits to posh high waisted pants and well fitted shirts and jackets, and even shorts paired with meggings.
Street style is observed to have been pushed forwards to a whole new level!
The Grand Finals winners are ***(DRUM ROLL)***: Viona Wang and Nick Chong Jin!!! Congrats!
On a side note, Uniqlo is now having special offers! Do hurry down to the nearest store to check out these bargains!