Archive for July 2011

UNIQLO Singapore: UNIQLOOKS Grand Final competition   Leave a comment

UNIQLOOKS Local Contest

UNIQLOOKS is a global online platform for UNIQLO that will make it simple for people around the world to share and enjoy UNIQLO. Leveraging on the power of connectivity, UNIQLOOKS is a portal to unprecedented fashion fun.

The competition searches for the Top 10 UNIQLOOKS entry uploaded from Singapore, from which 2 Grand Prize winners will be picked. These grand prize winners get an all-expense-paid three-nights stay for two in New York, exclusive invite to UNIQLO’s 5th Ave Global Flagship Store Opening party and be the cover faces for Catalog magazine.

Famous VJ Utt gets the competition runway event started!

Guest Judge Felicia Chin looking stunning in a sequin gold, blinged up  slim cut dress and leather jacket.

The panel of judges: Celebrity stylist Trey Wong, artiste Felicia Chin and URBAN editor Tee Hun Ching. Other judges not in the photo are Celebrity makeup artist Clarence Lee, MTV VJ Holly, two managing directors of UNIQLO Singapore, Satoshi Onoguchi and Albert Chew.

Uniqlo’s fresh and bright coloured basic tees were utilised by the competition’s participants for the runway show at Ion Sky. I was astounded by the level of creativity showcased by the participants, matching their entire outfits in the most fashion forward street style with highlights of bold colours on their UNIQLO tee shirts, epitomising the cheerful spectrum of colours attributed to the UNIQLO brand image. Most importantly, the contestants worked the runway like they were professional models, this was a pleasant surprise as most were amateurs to the fashion scene.

The runway competition begins for the TOP 20 looks!

Creativity was being promoted! The participants upped the ante by dressing up basic tees and tank tops with a kaleidoscope of blazers and denim shirts which are very much trending in the current fashion landscape.

What took me by surprise were the bottoms selected, they were well thought out, the girls used patterned skirts, high waist cut shorts, 3/4 pants and even a dressy pleated skirt embellished with a belt to create a glamourous evening look out of the humble t-shirt! Competition was definitely demanding as contestants were geared with full determination to win the trip to New York City!

The Top 10 looks after the guests and judges have decided who appealed and should move on to the next round:

Sartorial choices could be seen on all top 10 contestants. Ranging from dapper suits to posh high waisted pants and well fitted shirts and jackets, and even shorts paired with meggings.

Street style is observed to have been pushed forwards to a whole new level!

The Grand Finals winners are ***(DRUM ROLL)***: Viona Wang and Nick Chong Jin!!! Congrats!

UNIQLO Webpage

UNIQLO Facebook page

On a side note, Uniqlo is now having special offers! Do hurry down to the nearest store to check out these bargains!

DEPRESSION label: LOVE Series Matching designs for parents and their kids   Leave a comment

Famous local cult label DEPRESSION founded by Designers Kenny Lim and Andrew Loh has a huge following in Singapore for the style conscious who want to look unconventional wearing its boundary pushing cutting edge designs. Expect ironic and humourous designs aimed to entertain. DEPRESSION has been stocked internationally as well at Triple Major (Beijing), Deeplay (Taipei) and Board of Trade (Vancouver).

For PARCO next NEXT’s Nation Pride happening on 6 August 2011 till 15 August 2011, DEPRESSION launches its first ever diffusion line featuring designs for Kids Wear. Appropriately created for Nation Pride, the collection would be a family experience, with matching adult and kid sizes for a style conscious parent to start educating and developing their kids sartorial sensibilities from a young age.

I observe that learning to dress sensibly with style comes from experience and exposure, which could well nurture young minds, giving them exposure to appreciate local designs.  Time for a new era of children’s wear!


Women’s oversized ‘heart’ jersey top $79

Children’s Girl ‘heart’ top $59

For women’s wear and girl’s wear: An impressive overall unique Heart shaped t shirt with an innovative reversible design (red and black) shifts away from the perception of a conventional tee shirt. Whimsical with a heart motif placed in a small pocket, and Wearable for a casual weekend out with the kids, parents wearing this design together with their children would certainly create a head turning effect to other envious onlookers.


Men’s heart-in-pocket t-shirt $49

Children’s Boy t-shirt $39

For men’s wear and boy’s wear: A tee shirt with an insert chest pocket potrays a cheerful heart being placed into it. I find it to be very much wearable and would bring forth a warm family spirit when the whole family wears the LOVE series.

The ‘LOVE’ series will debut at ‘NATION PRIDE – HOME’, at Millenia Walk, Great Hall, and will be sold at DEPRESSION’s Parco boutique level 2 as well. The public retail-cum-art installation will start from 6 August 2011 and run till 15 August 2011, and will also feature other local designers and their works for National Day.

“We are making a statement about how proud we are to be a Singapore-based label. Our series is titled ‘I LOVE SINGAPORE’. We’re re-inventing the classic Tee with heart-shaped motifs and prints,” said DEPRESSION co-owner Kenny Lim, adding that for the first time, the label would also put out kids’ wear.

DEPRESSION Facebook page 

DEPRESSION Twitter page


Why not check out DEPRESSION BIRTH DEFECTS COLLECTION 2011 to complement your LOVE series t shirt!

Boutique: Depression, Millenia Walk Parco #P2-21, Tel +65 98892179

Pop Up: Nation Pride- HOME, Millenia Walk Great Hall, Level 1 Atrium (5 Aug to 15 Aug 2011)

PARCO next NEXT: Nation Pride 2011   Leave a comment


Fashion design incubator project PARCO next NEXT is a joint initiative between Parco (Singapore) Pte Ltd and the Textile & Fashion Federation (Singapore), and supported by SPRING Singapore. Launched in March 2010, it provides over 20 young Singapore fashion designers retail space at PARCO Marina Bay, as well as an 18-month training and mentorship programme to pick up business essentials going forward with an impending third batch of designers!

PARCO next NEXT initiative for the upcoming Singapore National Day celebrations is Nation Pride 2011, an art installation by the best of local designers showcasing the best homegrown buys, from local fashion, music, books and spa products, to art and photography.

An event highlight for fashion folk – a tribute to our warm weather favourite: the humble Tee. Guest designers Kenny Lim and Andrew Loh (DEPRESSION), Frederick Lee (Frederick Lee), JR Chan (JASON), Keith Png (KOOPS), Max Tan (max.tan), Alfie Leong (Mu), Nic Wong & Daniel Loh (SATURDAY), have joined PARCO next NEXT’s current 23 designers in creating limited edition Nation Pride-inspired Tees. I had the opportunity to review the T-shirts and I find much creativity embodied in the designs.

Do check it out for yourself and support the local fashion scene! From August 6 to 15, Nation Pride 2011 – Home will take over The Great Hall at Millenia Walk with an art-meets-retail installation that promises to surprise and delight.

Here are the photos from the media preview at Octa Hotel:

Striped Red dress by Frederick Lee. (on left)

Depression’s heart shaped tees with a great pairing for both parent and child! (on right) Tune in for more to come on my next post for Depression!

Plenty of accessories to dress up your home or outfit!

On female mannequin by label Arty.Lily, male mannequin by label Jason.

White sheer blouse by Keith Png from Hide and Seek, T shirt with insert check  pocket by Coupe Cousu.

The wonderful fashion crowd graced the media occasion ranging from designers from Depression Kenny and Andrew, Taff Chairman David Wang, Word of Art Public Relations Arti Mulchand, Pamela Devied and fashion bloggers Vera, Stanley, Etienne.

The T shirt designs up close and personal:

Coupe Cousu with its red checked insert pocket!

Label Eve: An intergrated cardigan tee shirt in cherry red!

Label: Ffyath: An interesting V neck piece with a hoodie.

Frederick Lee: Very well cut red striped dress which accentuates a woman’s curves!

Hide and Seek: Keith Png’s creation of a sheer material tee shirt! Evokes hollywood glamour!


Label Kenji: A lightweight material tee shirt with a huge ribbon across the breast, very interesting details.

Label L’ile Aux Ashby: An off shoulder blouse with colourful patterned details, I deem it to be unique!

Label Mae Pang: An extended long blouse with an integrated shawl! A good use of different materials to create an avant garde effect!

Label OwnMuse: A loose fitting blouse with highlights of red. Interesting sleeve details with a mix of sheer.

Label: TWENTY2Seven: Attention to detail could be seen from the quilted heart shape!

Label Veira: A functional red striped bag in a shopping plastic bag design!

Label WanderWonder: Insert canvas pocket with red trimmings! Very much into the nation pride theme colours!

Check out the Facebook Page for Nation Pride 2011

Best of British boutique: Designer Vintage Singapore sales!   Leave a comment

Massive variety was noticed at the Designer Vintage sale! Held in a shop house, preloved designer clothes were being sold at a bargain price. For the men’s section, I noticed that there was a wide range of jeans and unique shirts from famous brands like Versace, Comme Des Garcons. The ladies have a wider variety from top line brands like Celine, Marc Jacobs, Versace and KTZ.

The men’s jeans tastefully laid out on leather sofa.

A huge variety to pick from for Men’s polo shirts to casual shirts.

Shoes selection for every occasion!

Cuffs and belts to up your street cred.

My friend Yahn Adam fancies this eye ring!

KTZ’s full soft leather dress embossed with pattern details! Tres Chic!


Nautical style is in! Grab yours now!

A multitude of accessories for the ladies!

Bling it up with this dress!

Bags for every occasion! One could never have enough bags!

Jeans at a mere $2? Amazingly low prices!

I will keep you posted when the next sale is on!


CHIC by Prince B has reached the milestone of 11, 111 visitors!   Leave a comment

My dear CHIC readers, thank you for your continued generous support! I have gone a long way in the journey of reaching 11, 111 visitors, I have forged new friends through this journey, with online magazine The Fashion Destination, fellow fashion bloggers such as Bagaholicboy, Dawn Bey, NakedGloryVera, Fashionide, Popspoken and Onlygirlintheworld and designers such as Depression, Noel Caleb, Chota and Jean Perrie, Yahn Adam and Yi-Jun Ian. I would like to thank Club21 group, Mercury Communications, Word of Art, Media Flair, Audi Fashion Festival, Blueprint, Star Creation, Senatus and Women’s Fashion Week for their generous hospitality.

I will be posting more on fashionable and inspiring designs which influence our daily style choices. I will post frequently to keep you posted with the local and international fashion scene!

Do send me your feedback at

Posted July 19, 2011 by chicprinceb in CHICPRINCEB

Chota label Singapore July 2011 collection   Leave a comment

Dear readers, I would like to bring your attention to an interesting local label called Chota at Iluma Bugis which has been around since 2009.

The direction of the Singapore based apparel company moves towards the word “Indefined”coined by the founder and designer Andrew Tay,  which coveys the message having no fixed rules or direction for the designs, to allow for flexibility to accommodate trends.

Chota looks towards finding fashion trends that are not from the mainstream in Singapore, and seeks to suit fashionable designs to the Asian male silhouette.

Here are the latest July looks:

Woven tribal patterns sewn on clean cut shirts paired with distressed 3/4 shorts with a foldable check colour hem bottom.

3/4 pattern Enigma diamond motif t shirt paired with harem pants featuring integrated leggings.

A soft chambray material shirt married with a multi colour linen quilted patchwork design at the front.

Great for the cheerful summer months ahead!

A short sleeve denim hooded poncho which buttons all the way up!

Amazing design which just screams I want it now !

There are plenty of interesting accessories as well, from Fedora hats, wallets to even snakeskin embossed bags!

Check it out for yourself at Chota’s boutique: No. 201 Victoria Street #03-24A

Chota’s facebook page

The Fashion Destination E-zine launch   Leave a comment

The Fashion Destination is an online publication for everything on and in the fashion industry.

Founded over a glass of champagne at the cocktail reception of a fashion showcase, The Fashion Destination is the brainchild of editor in chief, Jacob Isaac and co-founders, Nishi Awasthi and Alaric Tan.

The magazine’s aim is to provide a destination for all fashionistas to keep up to date with the latest trends and changes in today’s dynamic and ever changing fashion landscape.

In contrast with other similar publications, The Fashion Destination is a magazine about all aspects of fashion, from designers to fashion stylists to hair and make up, from jewellery to lingerie, top fashion choreographers to up and coming models.

Fashion Destination has started off with a soft launch featuring interviews with mostly local designers with incredible talent: WanderWonder, Reckless Ericka, JBB (Bangkok), Evenodd, Elohim, Coupe Cousu, ATZU, A.K.A Wayward.

Gain more insights from their interview sessions! Click here to reach Fashion Destination!

Yours truly, has the previlege to contribute an article on the trend of Harem pants at The Fashion Destination’s magazine. Featuring labels such as Depression, Jean Perrie and Chota! Check it out here

Do checkout The Fashion Destination Facebook page today, as to how you could get your hands on the tickets to Nation Pride happening at Parco Marina Bay. National Pride launch is on the 5th August 2011 and Nation Pride Show on the 6th August 2011!



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