Blueprint: Asia’s Fashion Gateway Tradeshow in Singapore

More than 100 of Asia’s rising fashion stars and the best of emerging designers from the West will be launching their cruise collections to more than 200 international buyers at BLUEPRINT, Asia’s only international fashion trade platform. The BLUEPRINT tradeshow from 19 to 20 May is part of a four-day trade exhibition at the Marina Bay Sands Singapore, which includes BLUEPRINT Emporium, a consumer sales extravaganza from 21 to 22 May. Blog readers please get ready to check out the new shopping experience and interesting fashion pieces to purchase and look fabulous from 21 to 22 May 2011!

BLUEPRINT is one of the four pillars of the Asia Fashion Exchange (AFX) – a joint private and public sector initiative spearheaded by the Textile and Fashion Federation of Singapore (TaFF) with the support of government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and the Singapore Tourism Board (STB).

AFX seeks to develop the long-term sustainability of Singapore’s fashion industry by building capability and profiling Asian talent on an international platform to position Singapore as Asia’s leading Fashion Capital.

Interesting fun facts include successes from the trade show, brands like Utt’er  were snapped up by Isetan and even sold in Hong Kong. Designer brand label Antebellum and iamwhoiam became the first Singaporean menswear labels to be bought by RA in Belgium. Famous brand Alldressedup has been sold internationally, and penetrating even Istanbul markets.

Dear readers as a seed takes much nourishment to flower, please remember to come down to Marina Bay Sands. By supporting our local brands you would help to grow internationally and put Singapore on the fashion world map!

About Blueprint Emporium:

21 May 2011, 11 am – 10pm, | Sunday 22 May 2011, 10 am – 7pm

Marina Bay Sands, Hall F | Open to public, free of charge

For updates,




Here are some photos of the many talented fashion designers collections.

Designer Palasak hailing from Bangkok with her playful origami structured dresses.

Hoi Ming from Hong Kong for unique and unusual show stopping bag accessories.

The bag structures look fit for modern royalty, yet tough and roomy for utilitarian everyday usage.

Singapore’s own fashion designers!

Brand Jason for the boys and girls:

Detailed shirts with intricate weaving, with relaxed fit vests looks to be a trendsetter of sleek chic.

AWOL hailing from Singapore features flowy magnificent dresses from their collection.


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