Baby G’s event was an exhilarating showcase like no other, sparing no expense with an all out Casio-Baby G decorated exhibition space at Avalon, Marina Bay Sands complete with illuminated watch face waiter trays. Baby -G celebrated its illustrious history with a timeline drawing board depicting the trendy evolution of Baby-G, while individual cases were on display to showcase the tenacity of each Baby-G line from the crowd favorite of illumination analog interpretations to the water resistant divers watch, fun whimsical color schemes transcended all collections.
Hosted by local celebrity, Jade Seah, the long-awaited party kicked off with an explosive fashion show with models strutting down the runway sporting statement BABY-Gs matched with street wear specially designed by fashion students from NAFA, and apparel by FEMMEX. With local celebrities and personalities gracing the event and showing their support, everyone had a fantastic time with the night ending to the resounding beats of DJ Tinc! Nylon Magazine unravelled their new collaboration with Baby G for a sleek limited edition watch design encased in a castle of marshmallows.
Viktor & Rolf brought about fresh perspectives on their range of Atelier Swarovski. Unique statement pieces set with sparkling and matte crystals were sprayed with a layer of smooth black velvet. Viktor & Rolf forged edgy designs in angular patterns of structured necklaces and even enticed the visual senses with goth chic rings in matte grey. Velvet is the material transfused in Viktor & Rolf’s current line and is utilized in their fashion house walls, trickling down to their collections and collaborations creating a new dimension in texture, matte and shine .
Ye Mingzi’s collection placed emphasis on Leonardo Da Vinci’s renaissance period obsession of a flower motif. The motif, known as the “Flower of Life” became the centerpiece for her jewelry collection which complements her stunning evening and wedding dresses. She created fluid necklaces, hairpins and glamorous tiaras applied generously with white crystals.
Luxury scarf designer Emma J Shipley produces bold scarves from the finest natural Italian fabrics. The Atelier Swarovski by Emma J Shipley collection takes its inspiration from the elegance, beauty and power of the snow leopard, one of the most endangered big cats. The collection consists of silk and cashmere blend scarves, bold jewelry pieces and scarf accessories in the form of a stylised leopard. The pieces are embellished with hundreds of geometric crystals expressing the unique irregular pattern of the leopard’s spots. The scarves also depict the snow leopard, with ice-like geometric crystal shapes growing and shattering away from its body. Seemingly coming alive, I particularly find the leopard rings to be a crowd pleaser with its sturdy leopard head embellished with ice-cut crystals of white and ruby.
Atelier Swarovski’s mainline created intricately hand applied crystals on ceramic by way of the Pontiage technique, which glitters upon a hand’s movement. These modular stones were forged into bracelets and elegant necklaces.
Showcasing and celebrating the best of blogshop fashion, Qoo10 presented a lineup of 40 wardrobe staples and funky getups, ranging from eye-popping motifs and colourful geometrics to elegant florals on a backdrop of pastel palettes. More than 200 guests attended the vibrant event featuring outfits from five local blogshop labels (Label Dibs, Topazette, Glam & Mod, Flaunt.cc and Karl Rosenfield) and runway appearances by Asia’s Next Top Model Cycle 1 alums, Kyla Tan and Rachel Erasmus.
Carefully curated looks aligned with each blogshop’s inspiration and story were showcased in the runway show. models strutted down the runway dressed in edgy yet wearable designs in loud prints. The dresses featured silhouette hugging rock chic, thought provoking pop art, flowing dresses matched with sheer skirts for elegant evenings, and some even drew inspiration from baseball sports with large numerals and contrasting prints complete with matching baseball caps.
An explosion of blossoming ethnic prints was observed on Desigual’s WHY? collection at Audi Fashion Festival 2014 runway show. The Why collection places great emphasis on modern style and comfort for all women to embrace with the reinvention of their inner gypsy with striking bandanas and the reinvented ethnic printed Lbd dress. Comfort was married with style evident by the generous variety of harem pants and wide skirts which worked on volume and shape. A combination of Earthy shades like ochre and a mixture of black, greys and reds set the undertone for bright retro prints in monochrome, lip print and abstract art forms.
Figure flattering Floral and sheer blouses in brilliant twirling prints were cleverly paired with fitted jeans for fluidity of movement, while pinafore dresses were made in unique textures and vibrant colors to give women better choices.