A sensorial visual merchandising display with SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard   Leave a comment

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SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard saw designers of Textile and Fashion Federation (Singapore) (TaF.f) working around the clock for 48 hours to showcase their talent in design by transforming the outdoor Outer Space into an impactful visual merchandising (VM) display. Based on the theme “Welcome to the Jungle” the VMs integrated home and fashion merchandise from Robinsons with ready made and loose Swarovski crystals. The astounding creativity in design exuberated in designs evident with VMs creating thought provoking artefacts by manipulating Swarovski crystals into an adventure of Masquerade-esque tribal masks for the public to peer through, turntable consoles, a mad hatter cascading tea party table.


SONY DSCMs Chee Sau Fen, Ms Nikki Chua and Mr Cary Cheng presenting their amazing VM vision to the media. SONY DSC

The members of the jury for SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard comprises of distinguished professionals – Daniel Boey, Fashion and Creative Director; Franz Kraatz, Managing Director, Robinsons; Helene Keech, Vice President Corporate Communication and Design Services, Swarovski, Paul Khor, Fashion Curator, Actually Pte Ltd as well as Andrew Pang, Co-Chairman of SingaPlural, Vice-Chairman of Design Development, SFIC and Managing Partner of Egg Creatives Pte Ltd.

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Mr Franz Kraatz, Managing Director of Robinsons said “The Robinsons family has always been supportive and nurturing of design talent in Singapore, and we are delighted to have been able to celebrate design in this year’s SingaPlural. Given that the world of visual merchandising is one that many members of the public are curious about, initiatives like SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard are a great opportunity for us to raise awareness for the hard work and inspiration involved in bringing a static display to life. We look forward to participating in similar design-driven events in the future, providing local talent with avenues and opportunities to express themselves even better.”

Nadja Swarovski, Member of the Swarovski Executive Board commented: “Collaborating with emerging designers has been a cornerstone of what we do. We look for designers who push creative boundaries and test the limits of craftsmanship; who embrace crystal as a creative material and are inspired by its limitless potential.”

48 hours Challenge - Welcome to the Jungle with Swarovski - Winning team with Judges 3

After intense deliberation, the members of the jury declared that the SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard was won by the “Retail Glamour” team. Comprising Ms Chee Sau Fen, Ms Nikki Chua and Mr Cary Cheng, the display, inspired by the theme “Welcome to the Jungle: In collaboration with Swarovski”, was based the three key concepts of “expedition, exploration and discovery”. The visual merchandising space featured a multi-faceted display inspired by an explorer and featured items, sourced from Robinsons and Swarovski that were reminiscent of mementoes from his journeys. Handmade embellishments and decorations complete the intricate setup, with members of the public invited to participate as well, by posing with a series of tribal masks embedded with Swarovski crystals.

The designs that make up SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard will be showcased at Robinsons Orchard until 31 March 2014, and the winning team was rewarded with a cash prize of S$4,800, sponsored by Robinsons.

Image Credit: SingaPlural 2014 – Organised by Singapore Furniture Industries Council

Posted April 1, 2014 by chicprinceb in Robinsons

Happy 4th Anniversary!   Leave a comment


Posted April 1, 2014 by chicprinceb in Uncategorized

Marina Bay Sands Rocks Singapore   Leave a comment

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Marina Bay Sands was transformed into an incredible outdoor rock stadium for the first ever Marina Bay Sands Rocks Singapore music party. Music enthusiasts gathering in unison from all over the world to enjoy electric guitar playlists of local rock bands into the evening. Hardcore fans of The Rolling Stones were treated to the highly anticipated free simulcast of the 14 On Fire Concert that evening. Screen Shot 2014-03-30 at 4.33.11 am

This free, open-to-the-public event was held at The Event Plaza and was a give-back-to- Singapore music festival. The festival forms part of the integrated resort’s corporate social responsibility programme, Sands for Singapore, which has objectives of helping underserved communities in Singapore as well as supporting the development of the local arts scene through creating opportunities to showcase potential and talent.

The audience were entertained by legendary local rock bands like A-List, John Molina & Kreuger, ZulTania, Heritage and Jive Talkin’. Fans of The Rolling Stones were in for a pleasant surprise when the celebrity status members of The Rolling Stones band appeared at The Event Plaza to greet them before their concert at the Sands Grand Ballroom. The simulcast was projected on huge LED screens with impeccable bass support for that live rock concert experience.

20140315_204558It was certainly a memorable night for the audience, which carved out new milestones for Marina Bay Sands as a rock concert centric hub while giving back to society.

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Posted March 30, 2014 by chicprinceb in Marina Bay Sands

Menlook.sg leads exclusive European brands to Singapore   Leave a comment

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Ever wanted to own an exclusive piece of Men’s style only found by combing the boutiques of Paris, France? Online French Menswear Fashion Shopping site http://www.menlook.sg.brings French Pret-A-Porter (ready to wear) fashion closer to your doorstep with exclusive European brands arriving at Singapore shores! Menlook.sg injects mid-segment priced French fashion brands and favoured international brands into Singapore’s fashion scene to broaden choices in quality style hot off the Parisian runway and high streets.


Melinda Gloss menswear


National Standard Men’s sneakers

French labels found on Menlook.sg preserve the quintessence of savoir faire (knowhow) of French fashion designers and craftsman with Made in France leather bags by Bleu De Chauffe, modernist Menswear apparel by Melinda Gloss and silent-luxury designer sneakers by National Standard.

With Singaporean male consumers developing a taste for style and grooming, one could realise his dream of Parisian chic by browsing through Menlook.sg’s French designed products from apparel to leather accessories.

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Menlook has a brilliant experiential style interface which is easy for online shoppers to browse through style highlights and its house of over 250 brands. Menlook’s buyers season picks are reflected via Lookbook Spring/Summer 2012 which gives a customer an idea of how best to create an essential overall chic style with the products found in Menlook.sg or to find another suitable item on Menlook.sg to complement his purchase.

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Tribune.menlook provides a newspaper stylised insight into Fashion news. Menlook has also produced its own namesake label which features an impressive everyday style essentials collection at wallet friendly price range.

Menlook comprises a team situated in the Fashion Capital of France with over 50 fashion experts, stylists and buyers ensuring that only the best handpicked wardrobe essentials from each featured brand are presented for the customer’s appreciation.

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What comes to mind for French Fashion is certainly her coveted French made bags. Bleu De Chauffe’s founders Thierry Batteux and Alexandre Rousseau strive to integrate contemporary designs with traditional savour faire to create rugged and functional bags. Made of 100% natural tanned organic leather the vintage wash-finished bags are capable of withstanding the hustle and bustle of modern day work life. In France, the term Bleu de Chauffe is the blue jacket used to be worn by train operators and it soon became the usual work jacket worn by the whole French working class. The designers wanted to embody the essence of everyday lifestyle as the significance of their leather goods brand.

Thierry has experience in sports fashion and street wear, while designer Alexandre specialises in leather goods with strong experience drawn from respected establishments such as Lancel. Bleu De Chauffe bags are signed off by the artisan who handmade the product with pride. Bleu De Chauffe’s structured leather briefcase would complete a gentlemen’s posh character, the briefcase would be effortlessly convertible to be employed in utilitarian commuter casual days and also be a conversation piece in swanky formal networking cocktails.
Be sure to browse through their reasonably priced tanned leather bags collection and make a purchase to experience the product ageing like fine wine with usage.


Menlook.sg invites you to experience their online shop. They have generously presented CHIC readers with the opportunity to shop at their site with an incentive of a special code CHICMENLOOK to enjoy 10% discount on your order at Menlook.sg. Do check out what they have to offer as shipping is free of charge through UPS delivery service for orders above S$350.

Posted March 26, 2014 by chicprinceb in Menlook.sg

Racing for Charity Longines Singapore Gold Cup 2013   Leave a comment


Longines Singapore Gold Cup 2013 was an exhilarating annual horse racing event held for the fourth consecutive year at Singapore Turf Club.

The crown jewel event of local turf, Longines Singapore Gold Cup, will return for the fourth year on Sunday November 17 at the Singapore Racecourse. With a coveted prize-money of S$1.35 million, the Longines Singapore Gold Cup is one of the most anticipated and prestigious annual races in the region. Guest-of-Honour Mr. S.R Nathan, former Singapore President, graced the charity luncheon organized in conjunction with the event, to raise funds for Grace Orchard School, a social service programme under the care of Community Chest.

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Guests were treated to a luxury box accompanied by a luncheon buffet. Whilst being pampered, punters were able to place their bets for the Longines Cup race and experience the exhilaration from observing the races live from their box.


A philanthropic event to behold, beautifully sculpted hand blown coloured crystal horses of vigor were carried in by models decked in classic jockey equestrian chic outfits.


Horse 10, Tropaios, was the first to dash past the finishing line, joining the realms of local racing legends immortalized by their triumphs in the high profile race.



Posted March 26, 2014 by chicprinceb in Longines

Pronounced Equestrian numerals at Salvatore Ferragamo Spring Summer 2014 Menswear collection   Leave a comment

09Pronounced large equestrian stylised numerals dominated the Salvatore Ferragamo Spring Summer 2014 runway show. Evoking an ebullient Italian Summer, themes of amplified equestrian numerical prints were sported on sweaters and great coats in a brilliant scheme of vivid electric green, metallic blue, loud red and camel oranges. Tailoring on lightweight jackets and knee length shorts brought out a gentleman’s passion for a flamboyant outdoorsy 2014 summer. 


A casual put-your-hair-down vibe was found in the collection’s clean and sharp silhouettes, with boxy sweaters and structured sleeveless blazers. 4 piece suits in single tonal colours were finished with a contrast of Ferragamo’s covered brogue shoes in laser cut monogram.19Keep your outfit relaxed with posh mandals which were the rage of the runway with clean cut lines and plush leather soles in hues of camel browns and navy blues.  Keep your feet feeling comfortable and stylish in mandals for casual occasions at the yacht club or at the beach! 27

A brilliant colour hue of orange enlivens one’s wardrobe selection, the orange hue could possibly be a trendsetting colour scheme for SS2014. 10

A utilitarian carry all shoulder bag by Ferragmo is certainly necessary for the urban male’s daily road warrior commute around town. The full leather carryall sports laser cut monogram exposing a futuristic 2 tiered colour scheme. Comfortable to support a tablet PC, gym attire and daily necessities, integrating this carryall in your outfit would provide points for your style quotient.34Biker jackets in quilt stood out with elegance, and were paired with relaxed fit pants that sport elastic ankle bands . 20

Posted February 21, 2014 by chicprinceb in Salvatore Ferragamo

Season’s Greetings!   Leave a comment


Posted December 17, 2013 by chicprinceb in Uncategorized


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